based in new york

Hey,
I’m Tae.

I’m 20. I built Turbo AI’s UGC program to over 3 billion views and took them from 500K to 11M+ users. Now I’m leaving to build something of my own.

2024 → Now

About Me

  1. How it started

    Freshman at Northwestern

    I entered freshman year with no idea what I wanted to do. Everyone around me was chasing the same things — banking, consulting, SWE — but I knew none of it was for me. I wanted my work to actually make an impact, and to own things end to end.

  2. The break

    Going viral

    I spontaneously joined Turbo AI as one of their earliest creators. Within six months I grew my own accounts to 50K followers and 50M views. All with zero prior experience.

  3. The jump

    Dropped out → Head of Growth

    I left Northwestern to join Turbo full-time as their Head of Growth. I built their UGC program to 2,000+ creators and 3B+ views all under $1 CPM.

  4. The pivot

    Beyond growth — ops, finance & product

    As the company scaled, I moved beyond growth — taking on operations, finance, and eventually product. My goal has always been to learn as much as possible and understand every part of the business.

  5. Now

    New beginnings

    I’m moving on from Turbo to build something new.

    Coming soon
For Startups

I’m currently taking on a handful of founders who want to scale their growth.

See how we can work together
01 · 1:1 · 60 min

Strategy Call

$2,000 $1,800 / call

A focused hour on UGC and growth. Ask me anything. We’ll go deep and I’ll give you actionable steps based on everything I’ve learned.

  • How to write viral scripts
  • Creator sourcing & coaching
  • Program management
  • Scaling profitably
  • Things to avoid
Book a time
02 · Ongoing

Long-term Consulting

By inquiry

For founders who want hands-on help with growth over months, not a single hour. Best for companies that want to start UGC or need help with their current program.

  • Building your program from scratch
  • Weekly 1-on-1 calls
  • Weekly scripts written by me
  • Live feedback and support
Fill out the form